Branding goes way beyond just a logo or graphic element. When you think about your brand, you really want to think about your entire customer experience. Starting from your logo, your website, your social media experiences, the way you answer the phone, to the way your customers experience your staff. This might be a little encompassing.
Simply your brand is the way your customer perceives you. It is critical to be aware of your brand experience and have a plan to create the brand experience that you want to have. A good brand doesn’t just happen, it is a well thought out and strategic plan.
Listed below are what you stand to derive from branding:
- Branding promotes recognition
People tend to do business with companies they are familiar with. If your branding is consistent and easy to recognize, it can help people feel more at ease purchasing your products or services.
- Branding sets you apart from competition
In today’s global market, it is critical to stand apart from the crowd. You are no longer competing on a local stage, your organization now competes in the global economy. How do you stand out from the thousands or millions of similar organizations around the world?
- Branding tells people about your business
Your full brand experience, from the visual elements like the logo to the way that your phones are answered, tell your customer about the kind of company that you are.
- Branding provides motivation and direction for your staff
A clear brand strategy provides the clarity that your staff needs to be successful. It tells them how to act, how to win, and how to meet the organization’s goals.
- It generates referrals
People love to tell others about the brands they like. People wear brands, eat brands, listen to brands, and they’re constantly telling others about the brands they love. On the flip side, you can’t tell someone about a brand you can’t remember. A strong brand is critical to generating referrals or viral traffic.
- It helps customers to know what to expect
A brand that is consistent and clear puts the customer at ease, because they know exactly what to expect each and every time they experience the brand.
- Your brand represents you and your promise to your customers
It is important to remember that your brand represents you. You are the brand, your staff is the brand, your marketing materials are the brand. What do they say about you, and what do they say about what you’re going to deliver (promise) to the customer?
- It creates clarity and makes you stay focused
It’s very easy to wander around from idea to idea with nothing to guide you. It doesn’t take long to be a long way from your original goals or plans. A clear brand strategy helps you stay focused on your mission and vision as an organization. Your brand can help you be strategic and will guide your marketing efforts saving time and money.
- It helps you connect emotionally to customers
A good brand connects with people at an emotional level, they feel good when they buy the brand. Purchasing is an emotional experience and having a strong brand helps people feel good at an emotional level when they engage with the company.
- Branding provides your business value
A strong brand will provide value to your organization well beyond your physical assets. The best branding is built on a strong idea, an idea that you and your staff can hold on to, can commit to, and can deliver upon. Your brand needs to permeate your entire organization. When your organization is clear on the brand and can deliver on the promise of the brand, you will see tremendous fruit while building brand loyalty among your customer base.
If you need assistance with your brand, from creation to finish contact us at 18, Afolabi Aina Street, Off Allen Avenue, Ikeja, Lagos.