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Our search engine optimization training course will give you the knowledge necessary to set up, monitor and maintain a successful search engine optimization campaign and obtain better web site search engine positioning on the world’s most popular search engines and directories. During this course, we’ll show you how to make your page crawl-able, and how to set it up so that the search engines find exactly what they are looking for to give your site the high rank that will translate into the traffic you’re looking for.

You’ll begin with a good introduction to SEO that includes examples of how search engines view SEO and what they are looking for. Once the basics are covered, you’ll begin learning a detailed action plan that is designed to help you get a brand new site fully optimized and rising in the ranks as quickly as possible. By the end of this course you’ll not only understand how search engines rank traffic, you’ll be able to put this knowledge to practical use. This course will help you keep your webpages relevant in a competitive market.

Who should attend?

  • Marketing executives entrusted with the responsibility of promoting their company’s or clients’ web sites.
  • Webmasters wanting to increase traffic to their web sites via search engines.
  • Small business owners wanting to learn how to promote their web sites on the search engines.
  • Web site designers wanting to offer search engine marketing services to their clients.
  • Persons wanting to learn how to optimize web sites for search engines in preparation for starting their own search engine optimization business or applying for a job as an SEO or SEM.


MODULE I: Digital Intelligence

  • Situation Analysis and Digital Intelligence.
  • Web Presence Optimization Review
  • Web Analytics Review


  • What is On-page Optimization
  • Keyword Research with Google Keyword Planner
  • How to select Domain Name?
  • Page Naming {URL Structuring} and Folder Naming
  • Image Naming, Image Title and ALT Tags
  • Meta Tags – Description, Keywords, Author, Country, Robots
  • Headings Tags {H1 to H6}
  • SEO Friendly Content Writing {Insert keywords in content}
  • Anchor Text, Link Title
  • txt file use and creation
  • XML & HTML Sitemap creation
  • ROR text sitemap
  • Site Tracking Tools (Google Webmaster Tool)
  • Why is Alexa Rank Important?
  • Alexa Integration


  • What is Off-page Optimization?
  • What are Backlinks? Why Backlinks are Important? And How to Get Backlinks?
  • What is Google Page Rank?
  • How to increase Page Rank?
  • Search Engine Submissions
  • What is Content Writing?
  • Directory Submissions
  • Article writing and submissions
  • Press Release writing and submissions
  • Blog posting and comment writing
  • Classifieds posting
  • Forum Posting
  • Business Listing
  • Social Bookmarking and Social Networking
  • RSS Feeds
  • Link Exchange


DURATION:   6 Hours  (10am – 4pm)               

COST: N5,000 Only


  • Certificate of Participation
  • Training Materials
  • Light Refreshment
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