1. The Flexibility to Change (& Adapt)
The digital marketing world moves at a frightening speed with new updates and changes taking place daily. You need to be prepared for (and willing to embrace) change in your career too. For, example look at how the role of the SEO has changed in the past few years. Once quite technical in nature, it can now encompass content creation and relationship building methods too. To succeed in your digital career it’s best to be someone who is not only open to change, but someone who thrives on it.
2. The Hunger to Learn (& Keep Up to Date)
One of the most important factors defining your digital career’s success is your hunger: that’s your hunger to learn continuously (for both yourself and your employer). And you know there is only one thing ensure that you keep up to date with industry news and trends. In digital marketing it is absolutely essential that you find and foster the specialist area that you are most passionate about.
3. The Desire to Know (Above All Else)
If you’re considering a career in digital marketing, you need to be curious. The best curiosity is a mix between the creative desire to try new concepts and the analytical drive to see if they work. The great thing about digital marketing is that it provides us with the means to do both. An innate curiosity will equip employees with the skills needed to spot opportunities, solve problems and be more comfortable taking risks. Get curious about the success of your digital marketing campaigns and learn how to use Google Analytics.
4. The Drive to Team Play (& Welcome Help)
The best digital marketers have a broad knowledge of all digital concepts and yet specialise in one particular area. If you specialise in one area you’re going to need a team to help you maximise your concepts and campaigns. No one digital marketing specialist works alone. For example, your content marketer may need advice from your SEO specialist on how to rank higher and your SEO specialist may need content when taking on inbound opportunities on third party sites. It is important that you like working with other people and able to do so.
5. The Ability to Smile (& Have a Great Attitude)
Nothing will future-proof your digital career like a great attitude. And that is because your attitude affects everything you do: from how productive you are and how likely you are to get along with other team members to your ability to come up with creative concepts. Think about how much more productive you feel on a day you’re feeling positive and in “flow mode”- you should aim for this state as often as possible.