Why mobile SEO is important?
Many do more with their phones now than ever before just as discussed yesterday. Find below reasons for mobile SEO.
Five absolutely vital elements for mobile SEO success
- Don’t Forget to Optimize for Multi-Channels
These multi-channel platforms include: Facebook, Twitter, LinkedIn, Email, Offline, such as radio and TV ads. Being consistent with keyword phrases within these platforms will not only help your branding efforts, but also train users to use specific phrases you’re optimizing for.
- Be Consistent With Domain Names
Consistent Domains: If you intend to type in www.example.com, but then you type in just example.com and the “www” does not redirect to www.example.com, that means the search engines are seeing two different sites. This isn’t effective for your overall SEO efforts as it will dilute your inbound links, as external sites will be linking to www.example.com and example.com.
Keywords in URL: Having keywords you’re trying to rank for in your domain will only help your overall efforts.
- Optimizing for Different Types of Results
In addition to optimizing for the desktop experience, make sure to focus on mobile and tablet optimization as well as other media.
Create rich media content like video, as it’s easier to get a video to rank on the first page than it is to get a plain text page to rank.
Optimize your non-text content so search engines can see it. If your site uses Flash or PDFs, make sure you read up on the latest best practices so search engines can crawl that content and give your site credit for it.
- Focus on Your Meta Data Too
The content on your site should have title tags and meta descriptions.
Meta keywords are pretty much ignored by search engines nowadays, but if you still use them, make sure it talks specifically to that page and that it is also formatted correctly.
Your meta description should be unique and also speak to that specific page. Duplicate meta descriptions from page to page will not get you anywhere.
Title tags should also be unique! Think your title as a 4-8 word ad, so do your best to entice the reader so they want to click and read more.
You should always keep SEO in the forefront of your mind, and always follow best practices. Skipping the basics of SEO will only leave your site’s foundation a mess and prevent you from fully maximizing revenue opportunities.
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