What is Mobile Marketing?
I would tell you that mobile is the future of marketing, but really the era of mobile has already arrived. If you’re not implementing some kind of mobile marketing strategy, you’re already trailing behind. Now mobile phone users are spending larger amounts of time engaged with mobile devices than ever before. We can expect this trend to continue even further in the future, so get ready.
Some mobile marketing is similar to advertising delivered over other electronic channels such as text, graphic and voice messages. SMS messaging is currently the most common delivery channel for mobile marketing. Search engine marketing is the second-most common channel, followed by display-based campaigns.
The expanding capabilities of mobile devices also enable new types of interactive marketing. New mobile marketing channels include:
- location-based service (LBS), which involves detecting the area the user is connecting from (geolocation) and sending marketing messages for businesses in that area.
- augmented reality mobile campaigns, which overlay the user’s phone display with location-specific information about businesses and products.
- 2D barcodes, which are barcodes that scan vertically as well as horizontally to include much more information. A mobile user can scan barcodes in the environment to access associated information.
- GPS messaging, which involves location-specific messages that the user picks up when he comes into range.
How Does Mobile Marketing Work?
Mobile marketing consists of ads that appear on mobile smartphones, tablets, or other mobile devices. Mobile marketing ad formats, customization, and styles can vary, as many social media platforms, websites, and mobile apps offer their own unique and tailored mobile ad options.
Your business needs a mobile marketing strategy for the same reason that you need a computer and wi-fi access this is the age in which we live. Live to that and expand your reach
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