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Course Description:

Participants will learn and apply fundamentals of various software applications (such as Adobe Fireworks and, web design, image editing, drawing and graphic animation. Advertising , Social Media Engagement and Marketing projects coordinate technical skills with organization, management, communication, ethics and teamwork.

Instructional Philosophy:

Participant will be given challenging real world projects and assignments typical of the graphic design industry. High quality work is expected and Participants will be given opportunities to redo work until it meets standards specified during instruction. Classroom activities will include reading, research, projects, and problem solving.

DATE: March 24TH

DURATION: 1Day (10AM – 4PM)

  • Demonstrate a thorough understanding of the elements of graphic design.
  • Read, understand and communicate in the language of graphic design.
  • Use technology such as Macromedia Firework, Canva and Internet Explorer.
  • Participant will learn to demonstrate positive work behavior.
  • Participant will learn to solve problems using critical thinking

Program Area 1: Introduction to the equipment

Participants use multimedia elements to create projects with graphic design software. The introduction of each piece of equipment would be tied to a relevant graphics project. o Computer
  • Scanner
  • Camera
  • Digital tablet
  • Printer

Program Area 2: Elements of Design

Participants learn about design elements through projects such as; creating examples of color schemes using graphic software and creating an original alphabet based on a theme. Each project includes self reflection and a peer review.
  • Color
  • Line
  • Shape
  • Space
  • Texture
  • Value

Program Area 3: Principles of Design

Participants learn the principles of design through projects such as; posters, creating original designs that reflect an emotion, magazine covers, product ads, cereal box prototypes, candy wrappers etc. They do a self reflection on their projects and a peer review. Some projects include a presentation to the class.
  • Balance
  • Contrast
  • Emphasis/Dominance
  • Harmony
  • Movement/Rhythm
  • Proportion
  • Repetition/Pattern
  • Unity o Variety/li>

Program Area 4: Typography

In teams Participants create a business proposal and create branding for that business including a commercial and magazine ad. They present the product to the class.
  • Anatomy of a letter
  • Typefaces
  • Typographic Measurement
  • Typographic Standards
  • Typographic Guidelines

Program Area 5: Creating images for print & web

Participants learn when to use particular image formats for individual projects. They create collages, logos, cd covers, etc. Each project includes self reflection and a peer review.
  • Formats
  • Resolution
  • Raster Vs Vector

Program Area 6: Editing Images

Participants use images scanned and from the internet to create projects while learning to cite sources and understand whether or not they can legally use the image.
  • Ethics
  • Copyright laws

BONUS – Creating a Advertising Video (Motion Graphic With PowerPoint)


Laptop( all participant are require with his/her internet ready laptop for practical)
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