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BRIEF OVERVIEW
This program is design for women, youth and MSMEs managers, so that they can be exposure the world of digital business opportunities as well as learn how they can take advantage of the digital skills and tools for business acceleration and promote.

Module One: E-Business (conducting business using Internet technology) are today’s fastest growing sectors of the economy worldwide. This program is designed to help participants acquire the skills and knowledge to better equip themselves for these challenging fields.

Module Two: Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers and retain them. The key objective is to promote brands, build preference and increase sales through various digital marketing.

The program focused on what is very essential for entrepreneurs and their small business. In one full day intensive hand-on practical oriented digital marketing class, you will learn what is most critical for your business in today digital world – accelerating sales by over 400%.

Who should attend?
Women and Youth
Entrepreneurs and MSMEs Managers

MODULE ONE
Overview of Doing Business Online
Getting started with an e-Business/e-Commerce
Understanding the Various Model (E-Commerce, Ad-Center, Membership Model, Subscription Model, Transactional Model)
E-Business Strategy and Planning
The Platform, Process, Content, Marketing, Strategy and Management.
MODULE TWO
Introduction to E-Business/Ecommerce – Bringing Your Traditional Business Online.
Overview of Digital Marketing For Business
Website Optimization for Performance: (Search Engine Optimization & Web Analytic)
Email Marketing: Fundamentals, Database, Design and Implementation
Mobile Marketing Fundamentals
Social Media Marketing and Engagement: (Facebook, Instagram, Twitter and LinkedIn)
Online Display Adverting (Google, Directory and Classified AD)

REGISTRATION PROCEDURE
Visit www.dewinitiatives.com click on register now tab and complete Registration Form
Send your name, phone number, email address, amount paid to info@dewinitiatives.com or SMS to 08187378488/09038809800

CONTACT INFORMATION
18 Afolabi Aina, Off Allen Avenue, Ikeja –
Lagos State. Nigeria
Visit www.dewinitiatives.com
Call: 08187378433, 09038809800,08107922921

DURATION: 8 Hours (10AM – 5PM)

TUITION COST: FREE

TRAINING PACK
Training Materials
Light Refreshment
Certificate of Participation
30 Days On-Going Mentorship
Prestigious ClubDigital Membership
Training Pack Fee: N10,000 Only (Compulsory)*

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